Allo

Allo is a fictional telephone service provider for which I created the branding. The service is all about connecting people and targeted towards a younger audience, so the logo and branding needed to be fun and youthful, but also reliable.

Roofscaping Mississauga

When I lived in Mississauga I noticed that there next to no greenroofs in the city. After consulting with local condo and land developers I realized that there isn't much incentive or demand for them. I decided to make an awareness campaign for greenroofing named "Roofscaping Mississauga". I targeted both the developers who make the roofs, and the general public that demand them, focusing on condo developments.


The Developers Book

This book will show condo and land developers the benefits of greenroofs, looking into things like costs, how to, benefits, and different kinds of greenroofs.






Roofscaping Website

Even if there are lots of developers willing to make greenroofs, if there is no demand they will never be built. I created a website targeted towards the general public to generate excitement about the idea of greenroofs. The site includes among other things, information about greenroofs, "Roofscaping Globally" where people can see famous green roofs from around the world, and "Roofscaping Locally" which acts as a local forum where people can chat and share information about greenroofs.





Website Advertising Campaign

People needed to know about the website for it to work, so I made a campaign supporting it. Looking at the biggest groups buying condos in Mississauga (new families and older couples whose children have moved out), I carefully chose the best applications that would get my message to my target audience.


iPhone Application


Leaflet

Door Hanger


Billboard


Web Banner Ads

The Cause of Lightning

A poster I designed explaining the complex process of lightning, for a text book targeted towards younger children.

A.M

A.M is an Art Deco geometric sans serif typeface that I created. It takes inspiration from the Toronto TTC, and A.M Cassandra, the Deco poster designer.

Overgrown

An exploration in type, I combined Rosewood, Bodoni Ornaments and Glyphs from Zaphnio to create a complex, but organic look.

Mother and the Bath

A short story I designed a cover for. This story deals with a mother who suffers from severe depression, spending all day in the bath; and the son who has to live without a mother.

Protection

For this piece I created custom type around the idea of protection. Each letter surrounds the ball and protects it. I then deconstructed and reconstructed the type to create the imagery, highlighting the importance of feeling protected and secure.